joelbecker.net
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Inspection with a magnifying glass

Pre-Validate, Pre-Validate, Pre-Validate, Pre-Validate!

In previous startup attempts (including Percebe Music's successful launch), I would spend about three months building an MVP to put in front of potential users to find out if it's what they need and how to make it better -- to start the b...

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Level 2 In the game of starting up a business, it's best to know people want to pay for something before you invest your resources into building it. This is often spoken of as a problem and solution: the customer -- either consumers or other businesses -- has a problem, a pain point, and your business...

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VR Goggles

Yes I'm actually still here, just quiet the past seven months... Concerning Percebe, there is little new since the last update; it's still an amazing product ("if I do say so myself"...), but it's just going to take time for the piano teachers to realize its ability to accelerate their students'...

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Percebe Facebook Ad

After just over a year in development, Percebe is finally being introduced to thousands of people, via a Facebook ad campaign that just started...about two minutes ago! ...plus however many minutes from the time I wrote this to...yeah. We were planning to launch the campaign about a month ago, b...

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Our booth at Orlando

Recently I got back from our first two conferences for introducing Percebe to the public. The Florida Music Teachers Association had their conference in Orlando, and the Georgia Music Teachers Association in Macon, Georgia. Both of them were actually quite small in the world of conferences, with...

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Rocket Launch

We're finally here: the launch! Which, if I remember correctly, also means that we go public with our company and product name. So here it is...wait, maybe I should try to create more suspense by...neah. Our product is called Percebe, which rhymes with "her Chevy". It is a Portuguese word (Dr. G...

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Bowling gutter ball

With needing to get our first release out fast, it seemed like a good use of our money to outsource the web development, so that all of the user account management and subscription payments would be taken care of in parallel with my building the app. I still think it was a good idea, but as "my"...

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Orlando Conference Center

I don't know how long it had been since I had spent an entire day working for the start-up without writing a line of code. But it happened last Monday, while preparing the various necessities for two conferences in which we will be exhibiting in two and three weeks: Florida Music Teacher's Associa...

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